Marketing Director
Communication Strategist
Multimedia Producer
When Message Strategies Meet Creativity, you get Big Ideas.
A Texan living in Arkansas trying to live up to his name. My passion for producing multimedia campaigns began with Spectrum's "Satellite TV Bad, Spectrum Good" and Samsung's "The Next Big Thing" commercials. It fascinated me that monsters could convince me of Spectrum's value proposition through a simple conversation amongst unexpected characters in an imaginary world with a single tagline at the end. A phenomenon that bonds business initiatives, creativity and psychology causing real economic change. I want to help the world in this way; inventing stories to communicate objective dependent ideas.
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Because of new technology, the nature in which consumers receive and interpret information has changed exponentially, so staying up-to-date with emerging channels, understanding the relevance of content, and the new meta technicalities has become crucial for creating meaningful connections with any audience. Audiences look for authentic meaning in the mist of saturated inauthentic material presented to them everyday. Even if your product or service is a great solution, it can be perceived as inauthentic. ​So, a campaign-able idea can make your message more persuasive, consistent and reliable.
I operate with a Sony Alpha 7 IV, Audio Technica AT8035, and a Zoom field recorder, so I come ready to execute any campaign with batteries included. Please, if you find yourself wondering what a strong campaign can do for your business objectives, email me at esusmartinezzz@gmail.com!
Also, if you're looking for a writing sample, I promise this is my own creative writing.
Campaigns
This initiative is quite unique in the sense of objectives. The intention with this campaign is to use a mascot personality to reinforce the beliefs and values of Champion Christian College through media. When the majority of students are athletes, it's easy for students to center their lives around sports. This multimedia project is to communicate a motto that redirects a student's heart towards God and academics; Christian Student Athlete. Champ, the college's mascot, encourages students to be first a Christian, second a student, and third an athlete.
Champ's character design was personally conceptualized, drawn and illustrated by me. This illustration will soon become an animated series for the initiative.
Ouachita: Children, Youth, Family & Services approached me with a drug prevention campaign called RAAD (Raising Above Alcohol & Drugs). The grant specified that students from the surrounding communities should be empowered to create their own creative stories to influence their peers more effectively, so we interviewed students asking "Why do you raise above alcohol and drugs?!"
This initiative began with an awareness objective to bring attention to Champion's programs and their success in job placements. This tagline allows for an expansion of Alumni stories surrounding an inspiring value proposition that aligns with the central mission of Champion Christian College.
